Planning to apply for a federal trademark for your business? Most companies will hire a trademark lawyer. But how much does a trademark lawyer cost? Is a trademark lawyer worth the expense?
Now that you have a general answer to the question, “How much does a trademark lawyer cost?” you should know about the other costs attached to this process. Filing with the USPTO comes with some fees.
For example, if you have a leather goods company that makes luggage, furniture, and coats, you could file under 3 different classes. (Class 18 – leather products, class 25 – clothing and apparel, and class 20 – furniture.) Therefore, filing for three classes will cost a total of $825.
If you own a small business, you may be tempted to save money and apply on your own. To do that, you can fill out the USPTO online application, or use one of the discount services available online.
The do-it-yourself method, however, will often cost you more time and money in the end. In fact, the USPTO strongly recommends that all applications be handled by an expert to avoid costly delays.
While you may be more preoccupied with your question, “How much does a trademark lawyer cost?” it’s important to consider the difference between cost and value.
The USPTO rejects more than 50 percent of trademark applications. A trademark lawyer can help you be on the successful side of that statistic, making them a valuable investment for your business.
The advantages of hiring an attorney to handle your trademark application far outweigh the costs. Here’s why a trademark lawyer is worth the money:
It is essential that your trademark application is handled properly, with the least number of problems or delays possible. An expert who is familiar with trademark laws will save you time and trouble.
While it’s smart to carefully consider the expense of hiring a trademark lawyer, you should also weigh the cost of going it alone.
The USPTO may reject your trademark application for lots of reasons. Your trademark may be similar to another product that already exists. A company may dispute your right to the trademark. Or the USPTO could say your product name or marketing phrase is “too general” to trademark.
When the USPTO rejects an application, they issue an “office action.” You then have only six months to hire a lawyer, pinpoint and correct the problems, and respond.
If the USPTO rejects your application, or another company disputes your trademark, you may have to hire a lawyer to handle your trademark case.
Since your business has already paid the filing fees and (perhaps) a fee to a discount legal service, in the end your company will end up spending more than if you had hired a trademark lawyer from the beginning.
The benefits of hiring a trademark lawyer outweigh the expense. Because of this, hiring an attorney is the most cost-effective path you can choose. You want to make sure that you have all the details in your company’s trademark application covered. A trademark lawyer will work to set your application on the road to approval.
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LAWYER & ONLINE ENTREPRENEUR
After graduating from law school and passing the bar, I struggled to find work, pay my bills, and make ends meet. That's when I decided to take control of my future and start working for myself. Now, several years and a handful of companies later, I'm sharing how I launched a successful business, and how you can do it too.