Nation of Immigrants

For a long time I’ve been wanting to do a high quality podcast. Several years ago I started listening to a few online marketers and other influencers, and felt that I had a voice I could share in my industry as well. Immigration is a topic that is, obviously,...

Genericide: What it is and How to Avoid it

Genericide is when a company’s protectable trademark becomes a common noun, or generic. This happens when a brand’s product becomes so common that it’s a synonym for the entire product category. When this happens, the trademark is deemed “abandoned” and becomes...