There’s no doubt you have put a lot of effort into your business and your brand. If you’ve been following my blog and podcast, you’ll know that you need to create a unique and distinctive brand to avoid creating a likelihood of confusion with other brands in your industry. When courts consider trademark infringement cases, […]
Category Archives: Law & Branding
What is a Dead Trademark?
A dead trademark happens for many different reasons. It is important to understand how a trademark dies if you have or would like a registered trademark.
Genericide: What it is and How to Avoid it
Genericide is when a company’s protectable trademark becomes a common noun, or generic. This happens when a brand’s product becomes so common that it’s a synonym for the entire product category. When this happens, the trademark is deemed “abandoned” and becomes part of the public domain. What’s really awful about genericide is that it tends […]